The Spinoff

The Spinoff is a New Zealand digital media platform that serves stories with heart and a sense of humour covering current affairs and culture, delivered across text, podcasts and video.

We began working with The Spinoff in 2015, and we now maintain all of The Spinoff’s digital platforms. Our most recent project was rebuilding the entire front end of the site in a more modern tech stack, in order to ensure that The Spinoff is able to deliver a smarter data-driven reading experience for their audience.
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This is a high traffic, high engagement site, and the average monthly sessions are significant. Ensuring that every channel is built with the express focus of improving the reading experience and ensuring that data is accurately recorded and shared is key.